YAYA NETWORK BRAND REDESIGN

The YA-YA Network is a nonprofit based in New York City. YA-YA advances youth organizing as a strategy for youth development and social transformation through training and leadership experience. I redesigned YA-YA's entire visual brand as semester long project for an Identity Design class.

BRAND ELEMENTS
YAYA Sketches
YAYA Sketches
Brand Elements Testing
Brand Elements Testing
Main Logo, Secondary Logos, Type
Main Logo, Secondary Logos, Type
BEFORE & AFTER
COMPANY RHETORIC & MOODBOARD 
Tagline, Mission Statement, & Core Values
Tagline, Mission Statement, & Core Values
Moodboard
Moodboard
BUSINESS CARD, LETTERHEAD, & envelopeENLOPE
EXTERIOR & INTERIOR SIGNAGE AND WAYFINDING
VEHICLE & UNIFORM APPLICATION
WEBSITE REDESIGN
SCREEN BASED APPLICATION
SOCIAL MEDIA & TELEVISION, TIME-BASED MARKETING
PRINT COLLATERAL
PDF FOR YAYA BRANDBOOK

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